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      <image:title>CrateLabs - Powering the subscription box business</image:title>
      <image:caption>Outpacing Traditional Retail. A study by Hitwise, a division of Connexity which provides marketers with a sampling of online behavior, showed that visits to so-called “sub-box” sites has grown 3,000 percent in the past three years, with 21.4 million visits in January 2016. (In comparison, visits to the top 500 online retail sites have only gone up 168 percent.)</image:caption>
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      <image:title>CrateLabs - Powering the subscription box business</image:title>
      <image:caption>Discovery is Shopping. “If Amazon revolutionized retail with efficiency and ease, it took some of the joy of discovery out of the picture. Subscription boxes may be the antidote. Inherently personal (most are personalized to your tastes) and with the element of surprise built in (you never know exactly what you’re going to get), subscription boxes bring a bit of playfulness back to shopping.” Source.</image:caption>
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      <image:title>CrateLabs - Powering the subscription box business</image:title>
      <image:caption>Bigger is Better. That’s where big brands come in. Over the last few months, an increasing number of boxes have launched by giant, established companies. Sephora, which hands out samples in stores as part of a loyalty experiences, launched late last year “Play!” a sub-box service that also will cost $10. (“Finally!” proclaimed fashion websites.)</image:caption>
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      <image:title>CrateLabs - Powering the subscription box business</image:title>
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      <image:title>CrateLabs - Powering the subscription box business</image:title>
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  <url>
    <loc>https://boxitstudio.com/ellen-case-study</loc>
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    <lastmod>2018-12-17</lastmod>
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      <image:title>Ellen Case Study</image:title>
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      <image:title>Ellen Case Study</image:title>
      <image:caption>04. Delivering a box worthy of Ellen. With no experience managing the operations, the Ellen Team was glad to leave this to our team. Fulfillment, inventory management and shipping of each BE KIND box with a total of 17 individual elements, were packaged with TLC from start to finish resulting in an unboxing experience celebrated by customers. Our customer care team personally answered over 500 customer tickets to ensure a high touch experience. A bonus: we worked with STEP Services, which helps people with disabilities find employment. #evenmoregood.</image:caption>
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      <image:title>Ellen Case Study</image:title>
      <image:caption>01. Asking the Right Questions. The business objectives were clear; however, the box theme and product curation strategy were not. Our first task was identifying viable box themes and calibrating prospect interest profiles. We listened to over 800 people through the survey research and conducted multiple design options, which collectively led the team to creating a new product and brand extension that felt truly “Ellen.” The result – BE KIND. by ellen.</image:caption>
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      <image:caption>05. Contingency Planning. We knew the box would sell out (just not so quickly!). We pre-programmed the landing page to switch automatically, based on stock. As soon as the number of boxes hit zero, the website changed messaging to reflect the stock status and inviting visitors to sign up to keep in touch. The purchase form also switched to instead capture names and email addresses. This allowed us to notify fans of upcoming availability or future boxes.</image:caption>
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      <image:title>Ellen Case Study</image:title>
      <image:caption>02. Collaboration was key. We are three time zones away from Ellen’s team, so weekly calls and check-ins were key to making the project a success. From there we employed a rigorous attention to detail, using a cloud-based project management tool to provide on-demand updates. In-person sessions added to the discussion intensity whenever needed. Clear and consistent communication helped us build and maintain trust throughout the project.</image:caption>
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    <lastmod>2019-02-03</lastmod>
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  <url>
    <loc>https://boxitstudio.com/about-us</loc>
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    <lastmod>2019-03-13</lastmod>
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      <image:title>About Us - James Citron, Social Impact</image:title>
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      <image:title>About Us - Chris George, Subscription Expert</image:title>
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    <loc>https://boxitstudio.com/our-work</loc>
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    <lastmod>2018-12-16</lastmod>
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